Topic 1.1 Overview of WordPress CMS
Overview of WordPress Content Management System
Manage Posts and Pages
Copyright and IP legislation
Topic 1.2. Manage Multimedia Content on WordPress
Manage Content Categories and Tags
Manage Page Hierarchy
Control Page Privacy
Topic 1.3. Manage Site Appearance
Configure WordPress Site Setting
Manage WordPress Plugins
Manage WordPress Widgets
Topic 1.4. Maintain WordPress Web Design
Manage WordPress Themes
Theme Customizer
Manage Site Appearance using CSS
Day 2
Topic 2: Wordpress eCommerce - WooCommerce
Topic 2.1 Overview of WooCommerce CMS
Setup WooCommerce CMS
Configure WooCommerce Themes
WooCommerce Settings and Options
Topic 2.2 Manage Products on WooCommerce Store
Adding and Managing Products
Adding Product Images and Galleries
Variable Product
Product Shipping Classes
Managing Product Categories, Tags and Attributes
Digital/Downloadable Product Handling
Set up Related Products, Up-Sells and Cross-Sells
Product CSV Importer and Exporter
WooCommerce Customizer
WooCommerce Blocks
Topic 2.3 Manage Payments and Shipping
Payment Methods
Shipping Options
Topic 2.4 Manage Sales on WooCommerce Store
Manage Orders and Issues
Manage Refund
Manage Coupon and Promotion
Topic 2.5 Manage WooCommerce Performance
Sales Reports
Dashboard Widgets
Google Analytics Integratio
Day 3
Topic 3: Wordpress SEO
Topic 3.1 SEO Fundamentals and Strategies
What is Search Engine Optimization
The Fundamentals of How Search Engines Function
Whitehat vs Blackhat SEO Strategies
Top Ranking Factors
Implementation of SEO Strategies.
Topic 3.2 Manage Keyword Research
What is Keyword Research and Why Is It Important
Free and Premium Keywords Research Tools
Keyword Research Process
How to Build Extensive Keyword List
Analyze Competitor Advertising Links
Topic 3.3 On-page SEO Strategies and Best Practices
What is On Page SEO
Metas and URL Best Practices
Image Optimization and Best Practices
Indexing & Google Search Console
Site Architecture Best Practices
Content Creation Best Practices
Structured Data
Design and UX Best Practices
Local vs International SEO
Topic 3.4 Off Page SEO Strategies Across Multiple Channels
What is Off-Page SEO
Why Use Links
Anatomy of a Quality Backlink
Major Off-Page SEO Ranking Factors
Content Marketing
Drip Marketing
Social Media Marketing
Topic 3.5 Monitor SEO Performance on Google Analytics
Linking up Search Console to Google Analytics
Analyze SEO Performance Across Various Channels
Essential SEO Metrics to Track and Measure SEO Effectiveness
Integrating SEO Analysis to Your Marketing Strategy
