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Course Details
Topic 1: Review Digital Marketing Performance
Review key performance indicators of digital marketing channels
Calculate ROI of customer acquisition tools and digital marketing channels
Introduction to Generative AI (GAI) for digital marketing
Topic 2: Digital Marketing Using Generative AI (GAI)
Benefits and limitations of traditional digital marketing
Develop marketing campaigns using GAI
Content creation using GAI
Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement
• Consumer behaviours analysis using GAI
• Social media engagement using GAI
• Develop content plans to engage with online customers
Topic 4: Ethical Considerations for using GAI
• Personal Data Protection Act (PDPA) consideration for GAI
• Ethical concerns of using GAI for digital marketing
• Copyright issue of using GAI for digital marketing
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
- Digital Marketing Strategist
- AI Marketing Specialist
- Content Strategist
- Marketing Data Analyst
- SEO Specialist
- Social Media Manager
- Email Marketing Manager
- Digital Advertising Executive
- E-commerce Marketing Manager
- Brand Manager
- Customer Experience Manager
- AI Technology Consultant
- Marketing Automation Coordinator
- Digital Campaign Manager
- Online Community Manager
- Growth Hacker
- User Experience (UX) Designer
- CRM Specialist
- Digital Project Manager
- Business Intelligence Analyst
Trainers
James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies.
He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey.
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.
