Course Details
Course Details
What You'll Learn
Topic 1: Develop Social Media Marketing Plan for LinkedIn
Key elements of a LinkedIn social media plan
Setup a credible organisational or personal profile on LinkedIn
Setup data privacy and confidentiality requirement
Establish Linkedin Social Marketing Objectives
Develop LinkedIn marketing plan and strategy
Topic 2: Evaluate LinkedIn Networking Opportunities
Comparison of Linkedin with Other Social Media Platforms
Build up Networks on LinkedIn
Tips for Lead Generation
Create LinkedIn Page
Create Content
Copyright and IP
Use Hashtags
Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising
LinkedIn’s advertising capabilities
Setup sponsored content
Setup Ads
Install Insight tag
Monitor the outcome and review performance
Topic 4: Grow Your Business with LinkedIn
Explore LinkedIn’ analytics
Analyse performance
Bidding and budgeting strategy
Consider customer review and retargeting strategy
Using employee advocacy to grow company brand
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
Job Roles
- LinkedIn Marketing Specialist
- B2B Digital Marketing Manager
- Brand Manager (B2B focus)
- Recruitment Marketing Specialist
- Content Strategist (focused on professional audiences)
- Social Media Manager (B2B enterprises)
- Corporate Communications Specialist
- Sales Development Representative (using LinkedIn for outreach)
- Personal Branding Coach
- Employee Advocacy Program Manager
- Thought Leadership Strategist
- PR Specialist (with a focus on corporate profiles)
- Lead Generation Specialist (using LinkedIn)
- Business Development Manager (leveraging LinkedIn)
- Talent Acquisition Specialist (employer branding).